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Grow a Business That's Built To Last

An Entrepreneurs Dream Job, and an Employees' Sweet Spot

"Success is not final; failure is not fatal: It is the courage to continue that counts." ~ Winston S. Churchill ​

There are so many publications on business matters, entrepreneurship, business finance, and start-ups, but the one thing that should mean the most to any business is providing a service or product that people need, and one we can all be proud of. After all, why go into business or provide products and services that people can't use, or aren't any good; sooner or later the walls will come tumbling down. So, the best thing to do is build a business or brand that is made to last. Let's look at some simple, and cost effective ways to do that.

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So about those tools... Clearly there has to be a desire to be in business, to build a business or to assist others in building their business before any attempts at success will make sense. Often times people are very excited to start a business without really having a business plan. A business plan is essentially your business' bible, or blueprint. This plan will dictate how your business behaves and functions, and how you are seen to the outer world. Then you have to know how you want to be known, and seen on social media these days and how you sound as far as your lingo, pitches, and how you become an authority in your field.

The thing to remember is, Rome wasn't built in a day. Take your time, get to know your thoughts, do your research, and make sure that you know that this is what you want to do for most of or the rest of your life. A business is like a child, once you treat it right, nurture it well, and with the right elements, it will be a gift that keeps giving. Lastly, beware of partnerships, and who you commingle with. It's very important that you know who you share your secrets of success with. Time is money, so don't waste it.

Lastly, to grow a business that's built to last you must desire to be a business that you would want to come to, invest in, and recommend to anyone. Be honest about your short comings, failures, and learn to accept constructive criticism from those who have done it before you and have done it right. Hint: don't take advice from everyone. Some people are and will be jealous of you and want to know your next move so they can strike you when you're down. Business is a very competitive market. There are start-ups on the rise everyday, as there are closings and net losses. Also, read books on business strategy and the secrets of successful business people.  

Here are a set book list by successful business people:

  • "How to Win Friends and Influence People" by Dale Carnegie
  • "Focal Point" by Brian Tracy
  • "Purple Cow" by Seth Godin
  • "Magic of Thinking Big" by David Schwartz
  • "Man's search for meaning" by Viktor Frankel
  • "4 Hour Work Week" by Tim Ferriss
  • "Think and Grow Rich" by Napoleon Hill
  • "One Minute Manager" by Kenneth Blanchard
  • "Lean Start-Up" by Eric Ries
  • "The Monk and the Riddle" by Randy komisar
  • BONUS: "Mastery" by Robert Greene

Here's to your business being an entrepreneurs dream and an employees sweet spot.

"Opportunities don't happen you create them" ~ Chris Grosser​

Love and Light,

Crystal E. Melville, Th.D

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